Free guide
What are the rules for texting car sales customers?
Short answer
Get the customer's permission to text, identify yourself and your dealership in every message, include a way to opt out (like "Reply STOP"), send during reasonable hours, and stop immediately when someone opts out. This is general guidance, not legal advice; check your dealership's policy.
Best practices
- Ask permission at delivery.
- Say who you are in each text.
- Add "Reply STOP to opt out."
- Text between roughly 9am and 8pm local time.
- Honor opt-outs right away.
- Keep promotions out of check-in texts.
Why a dedicated number helps
Texting from a registered business number keeps your personal cell private and helps messages get delivered.
Questions
- Can I text customers from my personal phone?
- Many do, but a dedicated business number keeps records clean and your personal number private. Follow your dealership's policy.
Let Driveback do the follow-up
Driveback sends timed check-ins from your own texting number and texts you the moment a customer replies. $24.99 a month. Cancel anytime.