Free guide
What should a car salesperson text a customer after the sale?
Short answer
Text a short thank-you the day after delivery, a check-in during week one, an honest 30-day check-in, a service reminder around month six, and an anniversary text each year. Use the customer's first name and vehicle, never ask for a sale in the first year, and always include an opt-out line.
Thank-you (day after delivery)
"Hey {first}, it's {you} from {store}. Thanks again for choosing me! Any questions on the {vehicle}? I'm a text away."
First week
"Hi {first}, how's the first week in the {vehicle}? Phone paired and everything working?"
30 days
"Hey {first}! It's been a month. How's everything going with the {vehicle}? Anything I can help with?"
First service
"Hi {first}, the {vehicle} is probably close to its first service. Want me to help get you in?"
Anniversary
"Happy one year with the {vehicle}, {first}! Thanks again for trusting me."
Trade-cycle (year 2–3)
"Hey {first}, it's {you}. If you ever want to see what your options look like, I'm happy to help, no pressure."
Rules that get replies
- Keep it under 2 lines.
- Send between 10am and 7pm local time.
- Ask a question they can answer in one word.
- Add "Reply STOP to opt out" at the bottom.
Questions
- Should I call or text sold customers?
- Text for routine check-ins; most people answer texts faster than calls. Call when they reply with a problem.
- Is it pushy to text after the sale?
- Not if the text is about them, not a new sale. Short, friendly check-ins are usually welcome.
Let Driveback do the follow-up
Driveback sends timed check-ins from your own texting number and texts you the moment a customer replies. $24.99 a month. Cancel anytime.