Free guide

How can a car salesperson get more referrals?

Short answer

Referrals come from customers who still remember your name when a friend mentions car shopping. Stay in touch with short check-ins after the sale, reply quickly when they text, and occasionally remind them you're happy to help friends and family.

Stay memorable

A customer who heard from you last month is far more likely to refer you than one who hasn't heard from you since delivery.

Reply fast

When a customer texts "my brother needs a truck," the first salesperson to respond usually gets the deal.

Ask softly, after value

"If anyone you know is looking, I'd love to take care of them like I did you." Use it after a positive reply, not cold.

Questions

When should I ask for a referral?
Right after a customer says something positive, such as at the 30-day check-in or anniversary.

Let Driveback do the follow-up

Driveback sends timed check-ins from your own texting number and texts you the moment a customer replies. $24.99 a month. Cancel anytime.

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