Free guide
How can a car salesperson get more referrals?
Short answer
Referrals come from customers who still remember your name when a friend mentions car shopping. Stay in touch with short check-ins after the sale, reply quickly when they text, and occasionally remind them you're happy to help friends and family.
Stay memorable
A customer who heard from you last month is far more likely to refer you than one who hasn't heard from you since delivery.
Reply fast
When a customer texts "my brother needs a truck," the first salesperson to respond usually gets the deal.
Ask softly, after value
"If anyone you know is looking, I'd love to take care of them like I did you." Use it after a positive reply, not cold.
Questions
- When should I ask for a referral?
- Right after a customer says something positive, such as at the 30-day check-in or anniversary.
Let Driveback do the follow-up
Driveback sends timed check-ins from your own texting number and texts you the moment a customer replies. $24.99 a month. Cancel anytime.