Free guide

The sold-customer follow-up schedule (with texts you can copy)

Most repeat and referral deals come from customers who still remember your name. Here's a simple check-in timeline from delivery day to year three, plus a text for each step. Swap in the details in braces.

  1. Day 1

    Thank them while the excitement is fresh and answer setup questions.

    Hey {first}, it's {you} from {store}. Thanks again for choosing me yesterday! Any questions on the {vehicle} so far? I'm a text away.
  2. Week 1

    Catch small issues (Bluetooth, keys, plates) before they turn into frustration.

    Hi {first}, {you} here. How's the first week in the {vehicle}? Phone paired and everything working the way you want?
  3. Day 30

    The honeymoon is over, so this is the honest check-in.

    Hey {first}! It's already been a month. How's everything going with the {vehicle}? Anything I can help with?
  4. Month 3

    Stay familiar without asking for anything.

    Hi {first}, {you} from {store} just checking in. Still loving the {vehicle}? If anything comes up, I'm your person here.
  5. Month 6

    Around the first service, a natural reason to reach out.

    Hey {first}, {you} here. The {vehicle} is probably close to its first service. Want me to help get you in?
  6. Year 1

    Anniversaries get replies, and replies bring referrals.

    Happy one year with the {vehicle}, {first}! Hope it's been great. Thanks again for trusting me.
  7. Every 6 months after

    Light touches keep you top of mind, not pushy.

    Hi {first}, {you} from {store}. Hope you and the {vehicle} are doing well. Anything you need, just text me.
  8. Year 2–3 (or lease end)

    Most buyers start thinking about the next vehicle in this window.

    Hey {first}, it's {you}. Hard to believe it's been a while with the {vehicle}! If you ever want to see what your options look like, I'm happy to help, no pressure.

Five rules that keep replies coming

  • Use their first name and the vehicle. Generic texts get ignored.
  • Never ask for a sale in the first year. Ask how they're doing.
  • Send between 10am and 7pm in their time zone.
  • Always let people opt out (add "Reply STOP to opt out").
  • When they reply, answer personally and fast.

Don't want to remember all of this?

Driveback sends timed check-ins like these from your own texting number, and texts you the moment a customer replies. $24.99 a month. Cancel anytime.